Be a glutton for life

It's not surprising most of us get to the winter of our lives and complete this doleful sentence: "I only wish I'd..."

So few of us actually get the most out of the one life we have. Instead we procrastinate and peddle laziness.

50 years later when our legs are seizing up and Gardeners Question Time is the closest we'll get to a lively and life-enriching debate, we weakly murmur how it could have been so different.

The moment is now, people.

We want to do it, we really do. We want to bound from bed, go for a run, play Rock Band with the kids and then lead a fruitful existence in the productivity stakes.

That's the intention. But only a meagre number of us follow the idea through to execution. In much the same way as freelancers ruin their dreams by forgetting to turn creativity - the art of inspiration - into innovation, the art of execution.

To illustrate my point about wasted opportunities, some research (yikes - I just lost you!) by sunshine.co.uk shows that less than half of people taking all-inclusive holidays, snapped up the all-inclusive meal package. There's a very good chance that half of those didn't make it to breakfast after being zonked out on Margaritas the night before; but the other half of the less than half, I'm sure, were sprung poolside by malaise and decided to skip the sausage and chips 'special'.

Life is all-inclusive. Face it - there's very little you and I couldn't do. Even if you have no legs, prosthetics can help you run a marathon, or jump from a plane.

Seth Godin's Purple Cow talks about being remarkable. To be successful in business you have to be remarkable, he says.

And if you nail the Purple Cow in your 9-5, you better get the T-bone for dessert. So to speak. If you're flogging yourself 8 hours (and the rest) every day of the week, it becomes even more important to seize every moment and make it work for you.

The thing about life is it doesn't matter what you do, so long as you do.

It took me 34 years to discover that man is at his most content when he's in verb. Any action. You defer, you die. You act now, you live more happily and with greater motivation than you could ever hope for by couching out and watching some pap on telly.

I started a new GCal - so I can figure out how to diarise my time. I registered to use WorkTimer so I can feel guilty when I mess about while I should be focusing on a project. Then all my free time really is free time. And I can start working as hard on being a glutton for life as I do for my clients.

And motivation is restored!